João Monsanto – CEO LarM Publicidade

He has 40 working experience in Advertising and Media Agencies, national and international, 30 of which in the role of CEO. He has been into agencies such as J. Walter Thompson, BBDO and Bozell.

He is the author of several Advertising and Media articles and has been a speaker at seminars and Workshps.

In 2013 he brought together a group of veteran advertising professionals and together they created AMUSP, Associação Museu da Publicidade, the institution he presides over, with the aim of preserving the material and immaterial heritage of this area,

Passionate about comics, advertising and cinema, he has a storytelling vision of all the projects he is involved in: “We always have to tell a story through a sequence of experiences that necessarily have to be surprising and where the main protagonist has to be the user to whom we address”.


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